Privacy Policy

Last updated: October 8, 2026

This policy explains what information Great Dane Heating & Air collects, what we do with it, who we share it with, and the choices you have. For what this website stores in your browser, see our Cookie Policy. For our text messages, see our SMS Terms.

Who we are

“Great Dane”, “we” and “us” mean GURLEY HEATING & AIR CONDITIONING, INC., doing business as Great Dane Heating & Air, 9428 Baymeadows Rd Ste 551, Jacksonville, FL 32256. We are a heating and air conditioning contractor (Florida License CAC036942). This policy covers greatdaneair.com, our phone lines, our text messages and our emails.

What we collect

What you give us

• Contact details: your name, phone number, email address and service address, when you fill in a form, call, text or email us, or book a visit.
• About the job: the service you need, what is going on with your system, the best time to call, and anything else you tell us.
• Your consent choices: whether you agreed to be contacted and whether you agreed to receive text messages, with the date, time and page where you agreed.
• Calls and voicemails: when you call us, our phone system keeps your number, the time of the call and any voicemail you leave.
• Payment: when you pay for a job, the payment is handled by our payment processor. We do not keep full card numbers on this website.

What we collect automatically

• Website use: pages you visit, the device and browser you use, your approximate location from your IP address, and how you found us (for example the search, ad or link that brought you here). Our forms carry this “where you came from” information with your request so we know which ads and listings work.
• Cookies and similar tools: we use Google Analytics, Google Ads and Meta (Facebook) tags. Details and choices are in our Cookie Policy.
• Spam protection: our forms use Google reCAPTCHA, which checks that a person, not a bot, is sending the form.

How we use it

• To answer your request, give you a price, schedule and do the work, and send you invoices and receipts.
• To contact you about your request and your service by phone or email, and by text if you agreed to texts.
• To send you offers, only if you agreed to receive them. You can stop at any time.
• To keep records of your equipment and past visits, so the next visit goes faster.
• To see which ads, listings and pages bring us customers, and to improve the website.
• To prevent spam and fraud, and to meet our legal and tax obligations.

Text messages (SMS)

We only send you text messages if you agreed to receive them, for example by checking a text-message box on our website. That box is never checked for you and you do not have to check it to send a form or to buy from us. There are two separate choices: texts about your service (appointment reminders, service updates and requests to review our work) and texts with offers. Message frequency varies. Msg & data rates may apply. Reply STOP to any text to opt out, or HELP for help. Full details are in our SMS Terms.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Who we share it with

We do not sell your personal information. We share it only in these cases:

• Service providers that work for us: the companies that run our scheduling and customer records, phone and text-message system, email, website hosting, payments and spam protection. They may use your information only to provide their service to us.
• Analytics and advertising: Google and Meta, as described below under “Advertising and remarketing”. Phone numbers and text-message opt-in data are never shared for this.
• When the law requires it: to respond to a court order or a valid request from a government agency, or to protect our rights, our staff or the public.
• If the business is sold: if Great Dane is merged or sold, customer records may be transferred to the new owner, who must keep following this policy.

Advertising and remarketing

We advertise on Google (Google Ads) and Meta (Facebook and Instagram). These ads can include remarketing, which means showing our ads to people who have visited this website. Google and Meta do this with cookies and similar technologies in your browser. We may also share hashed (encrypted) email addresses with Google and Meta to build audience lists through Google Customer Match and Meta custom audiences, to show relevant ads or to stop showing ads to people who are already our customers. We never use phone numbers or text-message opt-in data for this.

You can turn off personalized ads in Google’s ad settings and Meta’s ad preferences, or opt out of many ad networks at once at optout.aboutads.info and networkadvertising.org/choices. To ask us to stop using your information for advertising, email info@greatdaneair.com or call (904) 512-0091.

How long we keep it

We keep customer and job records for as long as you are a customer and for as long as we need them for warranties, taxes and legal obligations. We keep requests that never turned into a job for a shorter time. Records of your text-message consent and opt-outs are kept for as long as we might text you, and longer where the law asks us to.

How we protect it

Access to customer records is limited to our staff and the service providers who need it, behind passwords. No system is perfectly secure, so we cannot promise that information will never be exposed, but we work to protect it and will tell you if the law requires.

Your choices

• Texts: reply STOP to any text, or tell us by phone or email.
• Emails: use the unsubscribe link in any marketing email.
• See, correct or delete your information: email info@greatdaneair.com or call (904) 512-0091. We may need to keep some records, such as invoices, where the law requires.
• Ads and cookies: see “Advertising and remarketing” above and our Cookie Policy.

Children

This website and our services are for adults. We do not knowingly collect information from anyone under 13. If you believe a child has sent us information, contact us and we will delete it.

Other websites

This website links to other sites, such as Google, Facebook and equipment makers. Their own privacy policies apply there, not ours.

Changes to this policy

If we change this policy, we will post the new version here and change the date at the top.

Contact us

Questions about this policy or your information: